Dooradoyle Gym, a local fitness centre, was looking to promote its facilities and services through a fresh new image. They wanted a modern rebrand that reflected their growth and ambition. We began by revisiting their existing logo retaining the core concept but refining it into a cleaner, more contemporary design that better represents the gym today.

The next step was to showcase the gym’s facilities in a way that captured its vibrant atmosphere. One of the standout features of the space was the abundance of natural light, which we knew would be a powerful asset on camera. We wanted the video to feel dynamic and energetic reflecting the gym’s atmosphere and inspiring people to get moving. By highlighting the bright, open environment, we were able to convey not only the quality of the facilities but also the uplifting energy that makes the gym such a motivating place to train.

To complement the rebrand and promotional video, we also developed a series of social media posts designed to capture attention and build engagement. We used bold photographic imagery that showcased the gym’s facilities and members in action, paired with motivational quotes to inspire the audience and reflect the gym’s energetic spirit. Each post was carefully crafted to maintain the modern, dynamic look of the new brand while highlighting everything from the facilities and services to the positive atmosphere within the gym. This consistent, motivational content helped strengthen the gym’s online presence and encouraged people to get involved.